Have you ever worked so hard on something, that you feel it’s only appropriate to introduce it with a drumroll? Well…cue the marching band!
As of today, Legacy is happy to announce the launch of our official rebrand!
Now the word ‘rebrand’ can be a little intimidating (most likely due to its relation to the word ‘change’). However, let me assure you that Legacy hasn’t changed; we’ve simply allowed ourselves to grow.
The first seed of the rebrand was planted almost a year ago when our marketing team sat down to discuss the annual gift catalog. For the first time, the catalog was going to be without the familiar faces of the Legacy kids and needed a new design strategy. The result was a fresh, new look that focused mainly on the Legacy product.
This decision (though unbeknownst to us at time) acted as the first domino in a chain reaction that would inevitably lead to a discussion of the Legacy brand. What was our brand? After 23 years in business, were we still the same company? Or have we grown since those first few years? And most importantly (at least in the mind of the designers), was forest green really still the best color for us?
After many months of discussion and imagination, we finally came to some important conclusions. We are the same Legacy that opened its doors in 1993. But while our values and business model have stayed the same, we have used our experience to develop our company. So when came time to define our brand, we chose to become a matured (and slightly more modern) version of ourselves.
And here we are! The new and improved 2016 Legacy Publishing Group. This brand is the product of a lot of love and dedication, and we hope you like what you see! Though, if we’re honest…we think we’re pretty golden.